Content Refresh Service

Is your blog content stuck on page two of Google, or has its organic traffic taken a dip? Don’t delete that old content—refresh it to protect your investment and dominate the SERPs.

Here’s what to expect:

ContentWish Refresh Packages

Rank Higher, Convert More

One Blog Post

$59

Perfect for trying out, fully refundable.

15 Blog Posts

$790

Recommended. Additional quantities available at checkout.

Content Refresh Case Studies

Here's What Our Unique Approach Can Do

Content Refresh Case Study

8x traffic growth for stagnant content

A leading consulting company in the U.S. wanted to optimize an article that had organic traffic stuck below 200 for a year.

Content Refresh Case Study

4x traffic growth in 3 months

PhysiciansThrive, a financial consultancy for doctors in the U.S., approached us in May 2024 with 31 articles needing optimization.

Content Refresh Case Study

Turning unrankable content around

A leader in financial services for doctors approached us with 30+ articles that had seen a drop in traffic.

How it works

1. Search Console Analysis

We’ll audit your website to identify blog posts that require more assistance in driving traffic or conversions. If you’ve already pinpointed the blog posts needing updates, we can proceed directly to the next step.

2. Content Diagnostics

Our team will analyze each blog post to devise a personalized list of necessary enhancements.

3. Content Optimization and Update

We will then revamp the content according to our refresh plan, aligning it more closely with the expectations of your target audience and search engines.

4. Content Review

We’ll deliver the content through our client portal, where you can view, download, and request revisions as needed.

Not Sure If Content Refresh Works?

Siege found that top-ranking content for popular keywords is updated once every 1.3 years

51% of companies say content refresh was their most effective tactic

Big Sea increased traffic by 16% in as little as 30 days by refreshing content

Hubspot doubled monthly leads of old content and increased traffic by 106%

With our services, you can give your content a second chance to reach its goals.

Why You Need Our Content Refresh Services

Don’t lose your initial content investment

You wouldn’t buy a new house just because a pipe bursts, right?

Similarly, deleting old content is like flushing money away.

Our comprehensive content refresh strategy not only protects your initial investment but also boosts the performance of your existing content. Instead of investing in new content, you can increase organic traffic, CTA rates, and even conversions with just a fraction of the cost of new content.

 Turn back time–and improve your content

Perhaps your old content isn’t hitting the mark anymore. Maybe the calls-to-action are weak, the structure is disorganized, or it just doesn’t reflect your initial vision.

A content refresh can address these issues, realigning your articles with your brand’s standards.

We refine the structure, introduce new, valuable sections, and ensure your content meets current SEO and user intent requirements—making it more relevant and engaging for your audience.

Zero effort from you and your team

We take care of the content refresh process from A to Z—we can even handle the auditing and publishing processes if you lack the resources.

You’ll receive fully optimized, updated content ready to outperform competitors in search results and improve conversion rates.

FAQs

We review each blog post and determine what it needs to meet search engine and audience expectations.

We take a tailored approach, but most content optimization efforts will include:

  • SERP analysis and keyword optimization
  • Improved titles and meta descriptions
  • Rewriting intros with a summary/quick answer at the start
  • Reworking the flow for better readability
  • Fact-checking and editing
  • Updating statistics for the current year
  • Optimizing headings and keywords
  • Adding visuals (tables, graphics, etc.)
  • Enhancing internal linking (both to and from the page)
  • Removing any filler content

We manually review all content to ensure it aligns with user intent. While we may use AI-powered tools for specific tasks, our content team manages the entire optimization process from A to Z.

You’ll receive a summary document outlining the key changes we make across all projects, with detailed revisions for each article provided in a Google Document for easy tracking.

Typically, we need 5 business days for projects under ten blog posts. You’ll receive a deadline estimate when placing your order.

We accommodate specific requests through a detailed project brief. Just add your requirements when placing your order.

Yes! We offer both premium stock images and uploading to your CMS at no additional cost.

We fully understand that there are times when you may need additional input or changes.

Therefore, we guarantee two rounds of revisions in such cases. If you’d like a revision, just reply to the delivery message in the client portal or your inbox.

Please note you have 10 days from receiving the articles to request a rewrite or revision.

We accept all major credit cards through Stripe. Unfortunately, we don’t work with PayPal.

Ready to place your first Content Refresh order?​

Content Refresh Case Study

8x traffic growth for stagnant content

A leading consulting company in the US wanted to optimize an article that had organic traffic stuck below 200 for a year. 

Through our Content Refresh service, we updated data, improved readability, and optimized the content to align it with 2024 SEO best practices–and it started to improve just days after publishing

The results after 5 months:

  • Traffic: The article now drives 1.4k organic traffic and is still growing.
  • Keywords: It ranks for over 660 keywords.
  • Top 3 Rankings: 32 keywords are in the top 3 search results.

 

 

Content Refresh Case Study

4x traffic growth in 3 months

PhysiciansThrive, a financial consultancy for doctors in the U.S., approached us in May 2024 with 31 articles needing optimization.

Through our comprehensive content refresh service, these articles collectively experienced a 700% increase in organic traffic.

Before optimization, one article, in particular, received 1,000 monthly visits. Within two months, the same article scaled to 3.8K monthly visits—just by updating the content.

 

What we did:

  • Updated all data for 2024
  • Rewrote the intro, SEO titles, and meta descriptions
  • Optimized main KW placement
  • Changed article structure and optimized headings to increase relevance
  • Improved readability
  • Added more internal links
  • Revised post length to ensure the topic is covered correctly
  • Performed competitor gap analysis
  • Optimized for featured Featured snippet addition
  • Added more compelling CTAs to improve conversions

 

Results:

  • 4x the monthly organic traffic for the optimized piece of content.
  • Now ranking on 700+ keywords.
  • 300+ keywords in featured snippets.

 

 

 

Content Refresh Case Study

Turning unrankable content around

A leader in financial services approached us with 30 articles that had seen a drop in traffic. Their goal was to regain rankings and increase visibility with our Content Refresh Service.

One of the articles we improved was originally published 6 month before but with 0 results. The refresh included updating data, enhancing readability, and optimizing the content for 2024 SEO best practices.

The results after only 3 months:

  • Traffic: The article currently drives 2k organic traffic.
  • Keywords: It now ranks for 600+ keywords overall.
  • Top 3 Rankings: 60 of these keywords are within the top 3 search results.

AI Content Case Study

From zero to 3K organic visits with AI content

Rebel Aromas, an online perfumery based in the UK, wanted to increase its organic visibility–preferably with quick results and minimal content investment. 

We used our AI-Assisted Content Service, and within 2 months, one article started generating 3k organic traffic per month.

 

The results after 2 months:

  • Traffic: 3k organic visits.
  • Keywords: Ranked for 500 new keywords.

 

 

Medical Content Case Study

From 150 to 4k daily visits

Curednation, a telemedicine provider specializing in addiction care, came to us in September 2023 with a blank slate—they had zero blog posts and needed SEO medical content.

Knowing how crucial solid content is in healthcare, we pulled together a team of licensed doctors who also happen to be seasoned SEO content writers and editors.

We handpicked each team member because they had real-world experience with opioid addiction, alcoholism, mental health, emotional health, and more.

 

What We Did:

  • Built an Expert Team: Gathered licensed medical pros who knew the client’s niche inside out.
  • Consistent Content Creation: 30,000 words each month on topics like opioid addiction and mental health.
  • SEO: Optimized keywords and structured content to climb search engine rankings.
  • Quality First: Made sure everything was up-to-date for 2024 and super readable.

 

The Results After a Few Months:

  • Traffic: Went from almost nothing to 4,000 monthly visits.
  • Keywords: Ranked for 8,000 keywords.
  • Featured Snippets: 3,000 keywords in featured snippets