Content Refresh Service

Is your blog content stuck on page two of Google, or has its organic traffic taken a dip? Don’t delete that old content—refresh it to protect your investment and dominate the SERPs.

Here’s what to expect:

ContentWish Refresh Packages

Rank Higher, Convert More

One Blog Post

$59

Perfect for trying out, fully refundable.

15 Blog Posts

$790

Recommended. Additional quantities available at checkout.

Content Refresh Case Studies

Here's What Our Unique Approach Can Do

Content Refresh Case Study

8x traffic growth for stagnant content

A leading consulting company in the U.S. wanted to optimize an article that had organic traffic stuck below 200 for a year.

Content Refresh Case Study

4x traffic growth in 3 months

PhysiciansThrive, a financial consultancy for doctors in the U.S., approached us in May 2024 with 31 articles needing optimization.

Content Refresh Case Study

Turning unrankable content around

A leader in financial services for doctors approached us with 30+ articles that had seen a drop in traffic.

How it works

1. Search Console Analysis

We’ll audit your website to identify blog posts that require more assistance in driving traffic or conversions. If you’ve already pinpointed the blog posts needing updates, we can proceed directly to the next step.

2. Content Diagnostics

Our team will analyze each blog post to devise a personalized list of necessary enhancements.

3. Content Optimization and Update

We will then revamp the content according to our refresh plan, aligning it more closely with the expectations of your target audience and search engines.

4. Content Review

We’ll deliver the content through our client portal, where you can view, download, and request revisions as needed.

Not Sure If Content Refresh Works?

Siege found that top-ranking content for popular keywords is updated once every 1.3 years

51% of companies say content refresh was their most effective tactic

Big Sea increased traffic by 16% in as little as 30 days by refreshing content

Hubspot doubled monthly leads of old content and increased traffic by 106%

With our services, you can give your content a second chance to reach its goals.

Why You Need Our Content Refresh Services

Don’t lose your initial content investment

You wouldn’t buy a new house just because a pipe bursts, right?

Similarly, deleting old content is like flushing money away.

Our comprehensive content refresh strategy not only protects your initial investment but also boosts the performance of your existing content. Instead of investing in new content, you can increase organic traffic, CTA rates, and even conversions with just a fraction of the cost of new content.

 Turn back time–and improve your content

Perhaps your old content isn’t hitting the mark anymore. Maybe the calls-to-action are weak, the structure is disorganized, or it just doesn’t reflect your initial vision.

A content refresh can address these issues, realigning your articles with your brand’s standards.

We refine the structure, introduce new, valuable sections, and ensure your content meets current SEO and user intent requirements—making it more relevant and engaging for your audience.

Zero effort from you and your team

We take care of the content refresh process from A to Z—we can even handle the auditing and publishing processes if you lack the resources.

You’ll receive fully optimized, updated content ready to outperform competitors in search results and improve conversion rates.

FAQs

We review each blog post and determine what it needs to meet search engine and audience expectations.

We take a tailored approach, but most content optimization efforts will include:

  • SERP analysis and keyword optimization
  • Improved titles and meta descriptions
  • Rewriting intros with a summary/quick answer at the start
  • Reworking the flow for better readability
  • Fact-checking and editing
  • Updating statistics for the current year
  • Optimizing headings and keywords
  • Adding visuals (tables, graphics, etc.)
  • Enhancing internal linking (both to and from the page)
  • Removing any filler content

We manually review all content to ensure it aligns with user intent. While we may use AI-powered tools for specific tasks, our content team manages the entire optimization process from A to Z.

You’ll receive a summary document outlining the key changes we make across all projects, with detailed revisions for each article provided in a Google Document for easy tracking.

Typically, we need 5 business days for projects under ten blog posts. You’ll receive a deadline estimate when placing your order.

We accommodate specific requests through a detailed project brief. Just add your requirements when placing your order.

Yes! We offer both premium stock images and uploading to your CMS at no additional cost.

We fully understand that there are times when you may need additional input or changes.

Therefore, we guarantee two rounds of revisions in such cases. If you’d like a revision, just reply to the delivery message in the client portal or your inbox.

Please note you have 10 days from receiving the articles to request a rewrite or revision.

We accept all major credit cards through Stripe. Unfortunately, we don’t work with PayPal.

Ready to place your first Content Refresh order?​

Content Refresh Case Study

8X Traffic Growth for Stagnant Content

A leading consulting company in the US came to us with an article that had been stuck below 200 organic visits per month for over a year.

Using our content refresh service, we updated the data, improved readability, and optimized the article to align with 2024 SEO best practices. Results started to show just days after publishing.

The results after 5 months

  • Traffic: The article now drives 1.4K organic visits per month and continues to grow.
  • Keywords: It ranks for over 660 keywords.
  • Top 3 rankings: 32 keywords are now in the top 3 search results.

Content Refresh Case Study

4X Traffic Growth by Updating Content

PhysiciansThrive, a financial consultancy for doctors in the U.S., came to us in May 2024 with 31 articles in need of optimization.

Using our content refresh service, we helped these articles achieve a collective 700% increase in organic traffic. One standout article went from 1,000 monthly visits to 3,800 in just two months – simply by updating the content.

What we did

  • Updated data: Ensured all statistics and references were accurate for 2024.
  • Improved intros and metadata: Rewrote the introduction, SEO titles, and meta descriptions.
  • Optimized keyword placement: Refined the use of primary and secondary keywords.
  • Restructured content: Adjusted headings and structure to boost relevance and readability.
  • Enhanced readability: Improved flow and clarity for a better user experience.
  • Added internal links: Strengthened connections between related articles.
  • Adjusted post length: Ensured topics were fully and correctly covered.
  • Performed competitor analysis: Identified gaps and addressed them effectively.
  • Secured featured snippets: Optimized for increased snippet visibility.
  • Refined CTAs: Added compelling calls-to-action to improve conversions.

 

The results after optimization

  • Traffic growth: A 4x increase in monthly organic traffic for the optimized article.
  • Keyword rankings: Now ranking for 700+ keywords.
  • Featured snippets: Secured 300+ keywords in featured snippets.

Content Refresh Case Study

Turning Unrankable Content Around

A leader in financial services came to us with 30 articles that had experienced a drop in traffic. Their goal was to regain rankings and boost visibility using our content refresh service.

One of the articles we worked on had been published six months earlier but wasn’t driving any results. The refresh involved updating data, improving readability, and optimizing the content to align with 2024 SEO best practices.

The results after 3 months

  • Traffic: The article now drives 2K organic visits per month.
  • Keywords: It ranks for 600+ keywords.
  • Top 3 rankings: 60 of these keywords are in the top 3 search results.

AI Content Case Study

From Zero to 3K Organic Visits with AI Content

Rebel Aromas, an online perfumery based in the UK, wanted to boost its organic visibility—aiming for quick results with minimal content investment.

Using our AI-assisted content service, we helped them achieve remarkable results. Within just two months, a single article was driving 3K organic visits per month.

The results after 2 months

  • Traffic: 3K organic visits per month.
  • Keywords: Ranked for 500 new keywords.

Medical Content Case Study

From 150 to 4K Monthly Visits

Curednation, a telemedicine provider specializing in addiction care, came to us in September 2023 with a blank slate. They had no blog posts and needed high-quality SEO medical content to build their online presence. They opt for our medical content service to address these needs.

Knowing how important reliable content is in healthcare, we put together a team of licensed doctors who also happen to be experienced SEO content writers and editors. Each team member was selected for their expertise in areas like opioid addiction, alcoholism, mental health, emotional health, and more.

What we did:

  • Built an expert team: Assembled licensed medical professionals who understood the client’s niche inside out.
  • Consistent content creation: Produced 30,000 words per month on topics like opioid addiction and mental health.
  • SEO optimization: Targeted strategic keywords and structured the content to climb search engine rankings.
  • Focused on quality: Ensured all content was up-to-date for 2024 and written to be clear, engaging, and accurate.

 

The results after a few months:

  • Traffic: From nearly zero to 4,000 daily visits.
  • Keywords: Ranked for 8,000 keywords.
  • Featured snippets: Secured 3,000 keywords in featured snippets.